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Leading Digital Agency Gold Coast

Search Marketing Specialists - Digital Marketing Agency Gold Coast

Websites, Google Adwords, SEO, Facebook, Instagram & Video

At Search Marketing Specialists, we are passionate about your business being found first on Google. As Google Partners and Specialists in all that is digital, we create tailored Digital Marketing Solutions. Our Head Office is on the Gold Coast, but we have happy customers all around Australia.

We create tailored Digital Marketing Solutions providing Google Adwords , Facebook, Instagram , State of the Art website builds , Search Engine Optimisation , YouTube marketing to help your business grow. Our focus is on calls and conversions not clicks. Every day, we all get hounded by calls claiming they can get your business on the front page of Google. The latest statistics from Google show, the front page of Google SEO (Search Engine Optimisation) market share is decreasing and the Google Ads market share is increasing. In some searches, we are seeing 60%-70% of the market share for Google Adwords is actually coming from Search Ads (Text Ads), Display and Location Advertising, Shopping and Video Advertising.

Our recommendation is to have an even mix and don’t put all your eggs in one basket. Digital marketingis tailored to your current needs and budget. Search Marketing Specialists have no lock in contracts, so we can tailor a solution to your current needs. For example, if you need business now, Google Ads and Facebook ads will deliver. You can’t afford to be on Google and Facebook all the time, Search Engine Optimisation is recommended. We only work with a select few in each industry to ensure premium Search Engine Optimisation, enabling your business to be on the front page of Google.

With our free SEO analysis , we work with our customers like a partner. Your success if our success! Visit our Website to find out more - www.searchmarketingspecialists.com.au.

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SEO Tips & Techniques You Need To Know

By Scott Hunt • December 27, 2021

SEO is an important part of your marketing strategy. But with Google constantly updating their algorithm, it can be hard to keep up. Search engine optimisation is an important aspect of digital marketing. But, it can be quite complicated. Learn the advanced SEO tips and techniques in easy-to-understand language, to help you rank higher in search engines like Google. https://www.searchenginejournal.com/advanced-seo-tips-techniques/281245/

Domain Name as a Google Ranking Factor

By Scott Hunt • November 29, 2021

There are plenty of factors determining Google rankings, but there are a few keywords that stand-out. Domain names are important, but are they really the key to gaining higher rankings? For us, if your domain name is both meaningful and represents what you offer, it could give you an edge. Learn more if domain name is a Google ranking factor, or if choosing the right domain name can get you more traffic by checking this article: https://www.searchenginejournal.com/ranking-factors/domain-name/

Claim A Google Business Profile

By Scott Hunt • November 22, 2021

Claiming your Google Business Profile is fast and easy. Once you verify your business, you'll be able to manage your info, showcase your products and services, and respond to reviews. With a verified business profile, you can show up in the top 3 search results on Google for a specific keyword or keyword phrase. Improve your local SEO and drive more customers to your physical store, by claiming and verifying your Google Business Profile on Search and Maps. https://www.searchenginejournal.com/google-business-profile/426034/

Which is better for SEO? WWW vs. non-WWW

By Scott Hunt • October 30, 2021

There are lots of arguments about whether it's better to have a WWW or non-WWW domain. Using WWW can point you back to your site - it's a simpler URL to remember. It also suggests that you're trying to rank for that particular keyword. Using non-WWW can sometimes be more outside the box, but is easier for marketers without large marketing budgets to catch on. Ultimately, the choice of having WWW or non-WWW domain is up to you, but both have its pros and cons. Whatever the decision is, make sure that your content marketing strategy is sound and structured accordingly. Discover which domain extension is better for your SEO and generate high-quality and high-traffic pages effortlessly in minutes. Check this link for more information: https://www.searchenginejournal.com/www-vs-non-www-seo/272043/

Outdated SEO Practices You Should Avoid

By Scott Hunt • October 24, 2021

You're using outdated SEO techniques and you're not getting the results you want. Your rankings are always seen as "organic" and you're on the cusp of giving up all hope of ever achieving success. No matter how many hours or resources you invest in your SEO strategy, it never seems to work. You always feel like you're running in circles and wasting time on things that don't matter. Truth is that there's a better way to do things and your business deserves better. Get started with the right SEO practices today and start reaping the benefits of increased traffic, higher ranking, and more conversions. We've compiled a list of different outdated SEO practices you should avoid so you can stay on top of your game. Read this article now and learn the best practices: https://www.searchenginejournal.com/outdated-seo-practices/

Google Page Experience Update Fully Rolled Out

By Scott Hunt • September 29, 2021

Google's Page Experience Update has finished rolling out! Google has been rolling out their new Page Experience Update, and it could benefit your website. This is related to how Google ranks the quality of a website based on a visitor's interaction with it. This update could have a great impact on how a visitor perceives the quality of your website. It will place importance on how easy it is for visitors to complete their tasks and if they have a positive experience while navigating the page. It's important that you stay up-to-date with these updates to keep your visitor's positive experience high and give them what they want in order to keep them coming back for more. https://www.searchenginejournal.com/google-page-experience-update-finished/418506/

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About Us

With over 30 years combined experience in Digital Marketing we have been helping local Gold Coast and regional businesses in Australia Grow by designing an affordable customised conversion design website for their business and providing bespoke Digital Marketing Services. We are a full-service digital marketing agency that is consistently proving to achieve results for our customers. We are locally owned and based in the Gold Coast, if you need help with your Digital Marketing get in contact with us today.

Learn more

SEO which is where we rank your website with Google to organically appear on the 1st page of Google 24/7 through Search Engine Optimisation on and off your website our SEO services are done locally in the Gold Coast.

Google Ads Management want to get the most conversions and not just clicks or wasted clicks? Our Google Ads Management services are done in house this means we have full control no software to automatically run no set and forget but real hands on management and real results so more calls and form fills.

Facebook marketing, we offer Facebook Ads management and reputation management to help your business achieve results using social media to promote and get leads for your business to meet your business needs and goals.