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Search Marketing Specialists - Digital Marketing Agency Gold Coast
How much time do you spend on Facebook?
Search Marketing Specialists Gold Coast Digital Marketing Agency
How important is Facebook to your Digital Marketing lets look at the facts on average Australians are spending at least 1hr a day of Facebook saying if you look at my household the TV is on and no one is watching it.
How Australians spend their time online
- One in every five minutes spent is on social media
- 71 per cent of Australian consumers check email at the beginning of the day while only 17 per cent will check Facebook
- Consumers’ initial online activities tell us something of their priorities and motivations as they start their day. Understanding their mindset—whether it be business, social or news focused, as well as the lens through which they access their first online content—provides valuable insight into the most effective ways to reach consumers online.
- 47 per cent of Australian consumers will check email as the last thing they do online each day while 27 per cent will check Facebook
- Just as it is important to analyse morning behaviour to understand the priorities and motivations of your consumers, it is important to examine how consumers end their digital day in order to better comprehend how channel usage shifts throughout the day. When evening rolls around, consumer priorities tend to shift from business to leisure. Email usage decreases in the evening, but it remains the most popular channel for Australian consumers.
The Australian Facebook user
Australian consumers like Facebook - a lot. According to Exact Target’s Digital Down Under report Aussies are more active on Facebook than either the US or UK consumers surveyed.
- Facebook users visit the site on average 16 times a week
- Australia has 9,800,000 unique visitors to Facebook each month (42 per cent of the Australian population)
The Australian Twitter user
Twitter users tend to be some of the most active online consumers. Of those who are active on Twitter, 51 per cent check it at least once per day, and 18 per cent report using Twitter consistently throughout the day.
- Twitter users visit the site on average 23 times a week, significantly more frequently than Facebook users
- Australia has 1,100,000 unique visitors to Twitter each month (4.8 per cent of the Australian population)
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