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Content is 80/20 - Digital Marketing on the Gold Coast and Central Coast

Search Marketing Specialists - Digital Marketing Agency Gold Coast

Have The Best Content For More Potential Customers

Website Content Creation By Galymzhan Abdugalimov on unsplash.com for Search Marketing Specialist blog post

When we meet with Potential Clients on the Gold Coast or Central Coast to discuss a new website to help them market their business, the conversation will focus on how should the site look, should we use videos , how many pages will be best all sorts of questions. But the biggest question, What do we need to communicate to potential customers with this website? Which translates to what should be the content, and that’s a Million-dollar question.

It’s also sometimes the start of the biggest potential nightmare for website design , why? Well, nine times out of ten people tend to get a little carried away and want the website to resemble Wikipedia with pages and pages of words rather than what it should be which is a digital marketing machine for their business.

This is where the 80/20 rule comes into play on how to get the right content for your website, and what that rule is we tell you is simple. 80% of visitors will look at your content headings and only 20% will read what’s under that. So, the focus should be on making a great statement that gives potential customers a reason to move further. For instance, a hairdresser could make a Statement, “We will give you Sensational Silky Hair Everyone Will Notice” rather than focusing on writing a million words on the importance of the PH balance and other Scientific facts and figures of the shampoo you use at your hairdressing salon. As for that eye-catching statement? Make sure you have ended it with “Find Our More” then connect it to a click to call/contact button to really start to increase your customers. We will cover this “Action” buttons topic in next month’s blog.

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