Blog Post

How to Make Friends with the Search Engine Giant?

Search Marketing Specialists - Digital Marketing Agency Gold Coast

Simple. Making Google Happy. That's All.

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These days, every business owner, no matter how big or small needs to be on Google.

But for many, It's a struggle to even keep the lights on and that presence becomes more important than ever. Make things easier on yourself by investing in a sound SEO strategy.

Whether you have a website already or have one in the works, your online business won’t achieve its full profit potential or perhaps not even survive these days without search engine optimisation. With millions of users, you'll need to make sure you're business is easily findable online.

Yea. This sounds like a problem. But not with our help.

Search Marketing Specialists is a digital marketing agency with more than 2 decades of experience in the industry. We have been servicing the Gold Coast and the Central Coast community. We come to your place of business at no charge, assess what your digital requirements, then come back to you with a Digital Marketing Strategy at a realistic price based on your current budget.

Since digital is constantly changing, we pride ourselves on knowing the ins and outs of the digital platforms we carry. Our mission is to help YOUR business grow via digital marketing.

When you really want to stand out.

When you want your marketing goals to really take off, we at SMS want to guide you there. We promise to be with you with every step of the way.

So if you want to make Google happy, get your website super SEO-friendly. And if you want us to be happier, choose us. As everything we do is masterfully crafted based on your needs, budget and requirements.


DIGITAL MARKETING UPDATES BY SMS

SEO Tips & Techniques You Need To Know

By Scott Hunt • December 27, 2021
SEO is an important part of your marketing strategy. But with Google constantly updating their algorithm, it can be hard to keep up. Search engine optimisation is an important aspect of digital marketing. But, it can be quite complicated. Learn the advanced SEO tips and techniques in easy-to-understand language, to help you rank higher in search engines like Google. https://www.searchenginejournal.com/advanced-seo-tips-techniques/281245/

Domain Name as a Google Ranking Factor

By Scott Hunt • November 29, 2021
There are plenty of factors determining Google rankings, but there are a few keywords that stand-out. Domain names are important, but are they really the key to gaining higher rankings? For us, if your domain name is both meaningful and represents what you offer, it could give you an edge. Learn more if domain name is a Google ranking factor, or if choosing the right domain name can get you more traffic by checking this article: https://www.searchenginejournal.com/ranking-factors/domain-name/

Claim A Google Business Profile

By Scott Hunt • November 22, 2021
Claiming your Google Business Profile is fast and easy. Once you verify your business, you'll be able to manage your info, showcase your products and services, and respond to reviews. With a verified business profile, you can show up in the top 3 search results on Google for a specific keyword or keyword phrase. Improve your local SEO and drive more customers to your physical store, by claiming and verifying your Google Business Profile on Search and Maps. https://www.searchenginejournal.com/google-business-profile/426034/

Which is better for SEO? WWW vs. non-WWW

By Scott Hunt • October 30, 2021
 There are lots of arguments about whether it's better to have a WWW or non-WWW domain. Using WWW can point you back to your site - it's a simpler URL to remember. It also suggests that you're trying to rank for that particular keyword. Using non-WWW can sometimes be more outside the box, but is easier for marketers without large marketing budgets to catch on. Ultimately, the choice of having WWW or non-WWW domain is up to you, but both have its pros and cons. Whatever the decision is, make sure that your content marketing strategy is sound and structured accordingly. Discover which domain extension is better for your SEO and generate high-quality and high-traffic pages effortlessly in minutes. Check this link for more information: https://www.searchenginejournal.com/www-vs-non-www-seo/272043/

Outdated SEO Practices You Should Avoid

By Scott Hunt • October 24, 2021
 You're using outdated SEO techniques and you're not getting the results you want. Your rankings are always seen as "organic" and you're on the cusp of giving up all hope of ever achieving success. No matter how many hours or resources you invest in your SEO strategy, it never seems to work. You always feel like you're running in circles and wasting time on things that don't matter. Truth is that there's a better way to do things and your business deserves better. Get started with the right SEO practices today and start reaping the benefits of increased traffic, higher ranking, and more conversions. We've compiled a list of different outdated SEO practices you should avoid so you can stay on top of your game. Read this article now and learn the best practices: https://www.searchenginejournal.com/outdated-seo-practices/

Google Page Experience Update Fully Rolled Out

By Scott Hunt • September 29, 2021
Google's Page Experience Update has finished rolling out! Google has been rolling out their new Page Experience Update, and it could benefit your website. This is related to how Google ranks the quality of a website based on a visitor's interaction with it. This update could have a great impact on how a visitor perceives the quality of your website. It will place importance on how easy it is for visitors to complete their tasks and if they have a positive experience while navigating the page. It's important that you stay up-to-date with these updates to keep your visitor's positive experience high and give them what they want in order to keep them coming back for more. https://www.searchenginejournal.com/google-page-experience-update-finished/418506/
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